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Dreams, Molded in Plastic
From near disasters to iconic breakthroughs, our story is a reminder that even the smallest brick can build empires.
Craft like someone’s childhood depends on it, because it does.
Craft like someone’s childhood depends on it, because it does.
For the Child You Once Were.
What you make today might just become someone's origin story.
Some days carry a silence that screams.
Every Empire Burns Once.
My first contribution to the Company
Though not proudly, was in 1924, when my brother Karl Georg and I lit the glue heater. Some wood shavings caught fire… and the entire building burned down.
— Godtfred Kirk Christiansen
In 1924, Workshop Caught Fire
EVERY EMPIRE BURNS ONCE.
Everything burned. Except the dream.
The first product line was presented in 1932
The First Brick Wasn't Plastic
Quality above all.
Ole Kirk Kristiansen was clear that, whatever the cost, the milling machine would be worth it. It would raise the quality of their wooden toys.
"Only the best is good enough"
Long before the plastic revolution, LEGO was shaping smiles with wood.
The Originals.
Factory burnt again.
In 1942, the factory burned down again.
The fire took all
but the brick.
The Birth of the Brick
The second fire could’ve ended the dream, but instead, it sparked reinvention.
LEGO IS ALL FUN AND GAMES UNTIL YOU STEP ON ONE.
popular themes
Formula 1 ®
Collection
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New Formula 1 Era
The LEGO‑F1 collaboration kicks off this year.
LEGO F1 Collaboration
Ferrari SF
Ferrari SF-24 F1® Race Car toy features details from the real-life car that competed in the2024 Formula 1 season, and kids and adult car collectors can build, display and race with it.
BWT Alpine F1
the LEGO® Speed Champions BWT Alpine F1® Team A524 Race Car (77248) toy features design details from the real-life version that competed in the 2024 Formula 1 World Championship.
mercedes AMG f1
The sleek Mercedes-AMG F1 race car for kids and Mercedes-AMG PETRONAS F1 Team fans includes design details from the car that competed in the 2024 Formula 1® World Championship.
LEGO MARVEL SUPERHEROES
We all wear masks, some just look cooler.
LEGO MARVEL SUPERHEROS
Heroes. Villains. Misfits. Legends. We all hide behind something; an armor, a mask, or maybe just a carefully painted smile. LEGO captures that truth in a way that feels almost poetic, stripping these larger-than-life icons down to the most human thing: play. Every brick tells a story of battles we’ve imagined, of heroes we wished we could be, of villains we secretly understood. Because in the end, whether you’re building Spider-Man’s city or Loki’s chaos, you’re piecing together something far bigger: your own story.
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The End??
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Now I’m smiling behind the screen.
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