If you've been scrolling through TikTok or any other social media platform lately, chances are you've stumbled upon the viral phrase, “Very demure, very mindful.” This trend, initially sparked by a humorous makeup tutorial, has quickly grown into a massive online movement. But beyond the surface humor, there’s more to this phenomenon than meets the eye. In this blog, we’ll dive into why this trend resonates with so many people and how brands, especially in the digital space, can capitalize on it to engage with their audience.
What Does “Very Demure, Very Mindful” Really Mean?
The phrase "Very demure, very mindful" was coined by Jools Lebron on TikTok in a satirical video about her makeup routine. It’s a playful commentary on performing modesty, where the creator humorously exaggerates how she presents herself as "demure" while wearing eye-catching, vibrant makeup. Her cheeky approach resonated with millions, sparking a wave of similar videos where users highlight contradictions between their behaviours and societal expectations.
But beneath the humor, this phrase taps into deeper themes of mindfulness and self-perception—concepts that are increasingly popular in today's fast-paced digital world. Brands, especially those that thrive online, should take note.
Why Is the Internet Hooked on “Very Demure, Very Mindful”?
Relatability and Authenticity:
The trend plays on a universal feeling of balancing how we appear versus who we truly are. Many of us have experienced moments where we attempt to fit into certain social norms while still wanting to express individuality. This irony is what makes the trend both humorous and deeply relatable.
2. Virality Through Humor:
What makes "Very Demure, very Mindful" so powerful is its ability to bridge humor with commentary. In an era where attention spans are short, humor is an effective tool to get people to stop, engage, and share. Social media users resonate with the playful take on being “mindful” while often doing the opposite—whether it’s wearing bold makeup or attending a concert in glamorous attire.
3. Cultural Commentary and Social Media Influence:
In a way, the trend also provides commentary on how people, especially women, are often expected to perform modestly in professional and social settings. It reflects the constant negotiation between external expectations and personal identity. This has made it popular not just among everyday users but also celebrities and influencers like Kim Kardashian and Hayley Williams, who’ve jumped on the trend.
4. Highlight Authenticity:
Today’s consumers value authenticity more than ever before. Brands that show their real selves, even if it means embracing imperfections or contradictions, are often more relatable and trustworthy. Don’t be afraid to pull back the curtain on your business and let your audience in on the human side of things.
Why Mindfulness in Marketing Matters?
The success of the "Very demure, very mindful" trend underscores the importance of understanding your audience and the current cultural landscape. As the digital space continues to evolve, brands that can strike a balance between humor, relatability, and authenticity will stand out. So, next time you’re planning your content, ask yourself: how can you be both “very demure” and “very mindful” in your approach?
Comments